Makenai-zou is the the small towel you see in the image. It is made by the survivors of the 2011 Japan Tohoku earthquake and tsunami as well as previous natural disasters, such as the Hanshin-Awaji 1995, and Niigata -Chuetsu earthquakes of 2004. “Makenai-zou” means “We will carry on” in Japanese. The Zou in the compound word also means Elephant, so it rounds out the pun and resolute, yet friendly, image of the elephant moving forwards, despite all.
AMDA Canada has obtained some of these Makenai-zou towels and they will be on sale at the upcoming fundraising Rutsuko Yamagishi Concert in Vancouver Cathedral on 25th April 2012